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The Zoe Report, the hip virtual destination curated by celebrity stylist Rachel Zoe, has declared that One Two Cosmetics’ false eyelashes “will change your life.”

It’s a big call for a false eyelash, but these are no ordinary lashes. These are magnetic eyelashes.

What took so long? Women have been battling sticky, messy, fiddly, evil, little false lashes for decade upon decade. But we still continued to stand by them, even when they turned us into red-faced, cursing monsters – one of the many sacrifices made in the name of beauty.

Thankfully, former real estate developer Katy Stoka came up with a genius idea in the shower one day: the world’s first, glue-free, fully magnetic eyelashes, aka One Two Lash.

Patented micro-magnetic technology

One Two Lash harnesses the power of Katy’s own patented micro-magnetic technology, the first of its kind. Two ultra-lightweight fiber lash strips, each containing a micro-magnet, sandwich your natural lash between them, clicking together effortlessly to create a bold, thick, luscious lash in just seconds.

Place the top One Two Lash to your own natural lash line and bring the bottom One Two Lash up to meet it from underneath, allowing the micro-magnets to attract and click together.

At the end of the day, before you wash your face, simply take your index finger and thumb and gently slide the two magnets away from each other, taking care to keep the shape of your new lashes intact.

Effortless beauty

One Two Cosmetics stands proudly behind a mission statement of “effortless beauty.” Beauty shouldn’t be overwhelmingly difficult. This is what drove Katy to mull over the dilemma of false lashes in the first place, and it’s what continues to drive her at One Two Cosmetics. In the future, you can expect to also see One Two Eye, One Two Skin, and One Two Lip.

One Two Lashes are not only simple to apply, but they’re also reusable, making them even more effortless. You could wear them every day if you wanted to. One Two Lashes come in boxes of two sets, so if you keep them in good shape, you’ll always have a supply of lashes at hand.

To look after your One Two Lash product:

  • Store them in their special One Two Cosmetics case.
  • Always remove them carefully.
  • Never wash your face or shower with your One Two Lashes still on.
  • Do not apply mascara directly to the One Two Lash fibers, and clean off any makeup residue with a wet tissue.

 

Eye-friendly results

The danger with many false lashes relates directly to the glue that’s used – whether for single use falsies or semi-permanent lash extensions. Often, strong glues can contain formaldehyde(deemed as a human carcinogen) – and even those that don’t have been known to cause allergic reactions in some people. Removing glued-on false lashes can also result in hair loss, or traction alopecia, from the pulling of eyelash hair.[1]

One Two Cosmetics has undergone extensive internal testing of their magnetic lashes so that you can feel secure in the knowledge that you’re taking care of one of your biggest assets – your eyes. In fact, Princeton Consumer Research independently studied the effects of prolonged magnetic lash use, and didn’t find a single adverse reaction.

Of course, if you do suffer from a pre-existing eye condition, you should always consult your doctor before applying anything to the eye area.

Katy Stoka is also passionate about One Two Cosmetics being community friendly. Through her One Two Give initiative, One Two Cosmetics donates 1.2 percent of all revenues to benefit community-based organizations.

Happy customers

One Two Cosmetics have created One Two Lash in three unique styles to suit every facet of your lifestyle: Original, Bold, and Accent. Because they’re applied to the outer half of your lash line, they’re designed to suit all ages, ethnicities, and eye shape.

In case you’re still not convinced, here’s what some of the best beauty magazines think about One Two Lash: Popsugar declared, “I’m hopelessly addicted to magnetic false lashes and never turning back.” Teen Vogue called One Two Lash a “beauty game-changer.” Allure just awarded One Two Cosmetics its prestigious 2016 Breakthrough Innovative Beauty Product award.

If you’re looking to go from so-so to so fab, give your eyes a much-needed boost with One Two Lash.

[1] https://ntp.niehs.nih.gov/ntp/roc/content/profiles/formaldehyde.pdf

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